New Google Now feature: Cancel my subscription please.

Google Now is a killer feature for Android; and as it learns from you, it becomes even more useful. But there are some features that are not well-known. Like cancelling subscriptions.
Android Police has found out a very interesting feature hidden underneath the cards. Supposed you decided to cancel your Amazon Prime subscription, but you always forget about it. You can just ask Google Now to “cancel Amazon Prime”, and you will see a card with a direct link to the page you need to visit in order to do exactly that. That also works with Netflix, Hulu Plus, Comcast, Spotify and even Google’s own music streaming service. You can also set reminders to cancel your subscriptions, making it even more convenient.

Source: Android Police