Samsung can’t get a break; Xiaomi becomes China’s No.1 smartphone vendor
There have been reports lately that Samsung’s latest wonder, the Galaxy S5, isn’t getting the sales the Korean giant was expecting – and the bad news keep coming in. According to a research firm, the company now lost the No.1 smartphone vendor spot in China.
Xiaomi claims that title now – the Chinese company continues its impressive rally to the top with a 14% increase in market share during Q2 2014, and a whopping 240% year-to-year growth. Here’s a part of the said report, as seen on The Next Web:
Shanghai-based Canalys research analyst Jingwen Wang called this a “phenomenal achievement” for Xiaomi. Though hedging that it was helped by a “temporarily under-strength Samsung performance” during the quarter due to a realignment of inventory to meet 4G demand, Wang said that Xiaomi managed to deliver “compelling products at aggressive price points, focused chiefly on its locally relevant MIUI software features and services, backed by effectively targeted marketing.”
Wang also noted that Xiaomi’s budget Redmi smartphone range was the driver for growth. Indeed, the Redmi is Xiaomi’s best-selling device to date. In a recent launch event, CEO Lei Jun noted that it has sold 18 million units of the Redmi so far.
Head over to TNW to read the rest of the article.